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Terms of Service
Last updated: 2026-06-06
1. About these terms
These Terms of Service ("Terms") form a binding agreement between you ("you", "your") and TCF Ltd trading as The Cloud Factory, a company registered in England and Wales under company number 17264204, registered office 47 Eridge Road, Tunbridge Wells, TN4 8HR ("we", "us", "our", the "Company"). Grafikarta is a product and brand operated by the Company. These Terms govern your access to and use of the Grafikarta software-as-a-service platform and related websites (the "Service").
By creating an account or using the Service, you confirm you have read, understood and agree to be bound by these Terms. If you do not agree, do not use the Service.
2. Definitions
- Brand: a namespace you create in the Service grouping Products and visual identity (logo, name, colours).
- Product: a single sellable item belonging to a Brand, including reference images and descriptions.
- Generation: a single request to produce one or more images for a Product, consuming Credits.
- Credit: the unit of currency consumed by Generations. Credits are granted on signup, by subscription renewal, or via pay-as-you-go (PAYG) purchase.
- Subscription: a recurring paid plan granting monthly Credits.
- PAYG: one-time pay-as-you-go Credit purchase.
3. Eligibility and account
You must be at least 18 years old and have the legal capacity to enter into a binding agreement. You agree to provide accurate registration details and keep them up to date. You are responsible for safeguarding your account credentials and for all activity under your account.
4. The Service
Grafikarta provides an AI-assisted platform for generating product photography and marketplace advertising imagery. You upload reference images and Product details; the Service generates output images via third-party AI providers. The Service is provided on an "as-is" and "as-available" basis. We may add, modify or remove features at any time.
5. Credits, Subscriptions and PAYG
- Signup grant. New accounts receive a one-time free Credit grant with limited expiry, the amount and expiry of which is shown at signup.
- Subscription Credits are granted on each renewal. Unused Subscription Credits roll over for one calendar month after grant and then expire.
- PAYG Credits are purchased in batches (minimum and step size shown at checkout) and expire twelve (12) months after purchase.
- Consumption. Each successfully generated image consumes one Credit from your oldest non-expired bucket. Failed Generations are refunded automatically to a refund bucket inheriting the original expiry.
- Expiry. Expired Credits cannot be restored.
6. Payment and billing
Payments are processed on our behalf by a third-party payment processor. By providing payment details you authorise us and our payment processor to charge the applicable fees. Subscriptions renew automatically at the end of each billing period unless cancelled via the customer portal. All fees are exclusive of taxes unless stated.
7. Refunds and cancellation
You may cancel your Subscription at any time via the customer portal; cancellation takes effect at the end of the current billing period. PAYG purchases are non-refundable except where required by law. Credits already consumed are non-refundable.
8. Your content and licence
You retain all rights, title and interest in the reference images, prompts and Product data you submit ("Your Content"). You grant us a worldwide, non-exclusive, royalty-free licence to use Your Content solely to operate the Service, including transmitting it to third-party AI providers strictly for the purpose of producing your requested Generations.
You represent and warrant that you own, or have all necessary rights to submit, Your Content and to authorise its use as described above, and that Your Content does not infringe any third-party rights.
9. Generated output
Subject to your compliance with these Terms and payment of applicable fees, we assign to you all rights we hold, if any, in the output images produced for your account ("Outputs"). You acknowledge that under current English law, AI-generated outputs may not always attract independent copyright protection and that similar outputs may be produced for other users. You are responsible for verifying Outputs are suitable for your intended use.
10. Acceptable use
You must not use the Service to:
- generate content that is unlawful, infringing, defamatory, obscene, deceptive, or violates third-party rights;
- generate content depicting identifiable individuals without authorisation, or any child sexual abuse material;
- attempt to reverse engineer, scrape, or interfere with the Service or its infrastructure;
- resell, sublicense or distribute the Service except as expressly permitted.
11. Third-party services
The Service relies on carefully selected third-party service providers, contractors, business partners and technology providers who assist us in operating, maintaining, securing, improving and providing the Service, including payment processing, AI image generation, email delivery, cloud hosting and storage, and authentication. Their use of data is governed by their respective terms and our Privacy Policy.
12. Suspension and termination
We may suspend or terminate your access to the Service with or without notice if you breach these Terms, present a risk to the Service or other users, or fail to pay fees due. You may terminate your account at any time by contacting us at support@grafikarta.com.
13. Disclaimers
To the maximum extent permitted by law, the Service is provided "as is" and "as available" without warranties of any kind, whether express, implied, statutory or otherwise, including warranties of merchantability, fitness for a particular purpose, non-infringement, accuracy, or that the Service will be uninterrupted or error-free.
14. Limitation of liability
Nothing in these Terms excludes or limits our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot be excluded under English law. Subject to that, our total aggregate liability arising under or in connection with these Terms shall not exceed the greater of (i) the fees you paid to us in the twelve (12) months preceding the event giving rise to the claim or (ii) £100. We shall not be liable for any indirect, consequential, special or punitive losses, loss of profits, loss of business or loss of data.
15. Indemnity
You agree to indemnify and hold us harmless from any third-party claim arising from Your Content, your use of the Service in breach of these Terms, or your violation of any applicable law or third-party rights.
16. Changes
We may amend these Terms from time to time. Material changes will be notified via the Service or by email. Continued use of the Service after notice constitutes acceptance.
17. Governing law and jurisdiction
These Terms are governed by the laws of England and Wales. The courts of England and Wales have exclusive jurisdiction over any dispute arising from or related to these Terms, save that consumers domiciled in the EU/EEA retain the right to bring proceedings in their local courts where required by mandatory law.
18. Contact
Questions about these Terms? Contact us at support@grafikarta.com.
19. Company information
- Company name: TCF Ltd
- Trading name: The Cloud Factory
- Company registration number: 17264204
- Contact email: support@grafikarta.com
TCF Ltd is registered in England and Wales. Grafikarta is a product and brand operated by TCF Ltd trading as The Cloud Factory.